Why it Matters
A leader is seen and experienced as such only because he or she has followers, and followers must be inspired to follow.
A major part of your personal positioning is messaging- the language you use to effectively communicate your unique value proposition to target audiences.
Mimi works with organisations and individuals to mine stories and formulate key messages which communicate their unique value proposition in the most impactful manner.
A leader does not have to be in a traditional position of authority. Anyone walking in their purpose or seeking it, is a leader. To be an effective one, however, you need to have clarity on the motivations for your journey.